Operational simulator: Freight forwarding & logistics

The Challenge

In the world of freight forwarding, "DDP" (Delivered Duty Paid) shipments are high-margin but high-risk. Junior Operations specialists often treat quoting as a clerical task, leading to "Profit Leakage." In urban deliveries, unforeseen site restrictions (low bridges, residential zoning) often result in emergency transload costs that can wipe out a file's entire profit margin.

The Strategy

I designed a branching scenario-based simulation that challenges learners to navigate a "delivery failure" for a high-value clinical client. The goal was to move beyond passive knowledge of Incoterms and force learners to apply Contractual Literacy and Proactive Risk Mitigation under the pressure of a ticking "Cold Chain" clock.

The Methodology

I developed a custom web-based simulation that uses Intrinsic Feedback and Real-Time Data tracking: State-Based Logic: A mistake made in the "Booking Phase" (Phase 1) creates a "Crisis" in Phase 2, forcing the learner to negotiate a recovery. Dynamic KPIs: The learner must balance three competing metrics: Gross Profit, Client Trust, and Cargo Integrity. Technical Scaffolding: An integrated "Resource Folder" encourages the learner to use the Incoterms 2020 Framework as a negotiation tool, turning a potential loss into a professional compromise.

The Data Engine

The Result

Anticipatory Thinking: Teaches learners to use "Site Audits" (Google Maps) as a standard operating procedure to identify bottlenecks before carrier assignment. Liability Management: Clarifies the legal boundaries of DDP, empowering staff to push back on unbillable client requests using industry-standard trading conditions. Cold Chain Competency: Simulates the stress of "Temperature Excursions," reinforcing the urgency of immediate operational pivots over administrative delay.